Whether you work in digital marketing or not, you’ve probably already noticed this simple fact: ‘Tis the season…. for emoji-filled email subject lines.
At Red Ventures, we’ve seen as much as 30% increases in e-mail open rates and click-through rates when we simply add emojis to our marketing e-mail subject lines. We also see big lifts in engagement all year-round just by including emojis in our organic and paid social media copy. It makes sense — more than 90% of online users use emojis in their own communications. Why wouldn’t digital marketers speak the same language?
While our copywriting team is made up of a wide range of seasoned journalists AND talented (emoji-fluent) millennials, we all love the challenge of getting clever with communications and evolving our skillsets with changing trends and technology.
But what happens when you ask a handful of Red Ventures copywriters to flex those creative muscles outside of the digital marketing grind? Well – when you do it the day before a week-long holiday break – it’s a jolly good time.
Can you guess them all correctly?
(Answers at the bottom)
THANKS (in no particular order) to RV Copywriters Margaret Smith, Elizabeth Beasley, Olivia French, Chelsea Brierton, Nicole George, Madison Blancaflor, DeVonne Goode, Lidia Davis, Barry Bridges, Sarah Harris, Erik Guenther, and Vinay Patel for contributing!
Answers: 1. Grandma Got Run Over By a Reindeer 2. Chestnuts Roasting on an Open Fire 3. I Saw Mommy Kissing Santa Claus 4. Joy to the World 5. Last Christmas I Gave You My Heart 6. Santa Baby 7. Jingle Bell Jingle Bell Jingle Bell Rock 8. Rockin’ Around the Christmas Tree 9. Silent Night 10. I’m Dreaming of a White Christmas 11. Rudolph the Red-Nosed Reindeer 12. Little Drummer Boy