For the second year in a row, Red Ventures is back in the Big Apple for SMX East, and we couldn’t be more excited about this year’s agenda. Last year we loved having the opportunity to soak up insights from outside our walls and to network with fellow digital marketers over coffee (…so much coffee).
This year, we’re sending three SEO specialists and thirteen paid search pros from our team to attend the conference and support two of our teammates who were selected as speakers.
Kevin Fleming is excited to discuss location targeting strategies for paid search, drawing on Red Venture’s vast database and external case studies in order to outline how to structure an account geographically, and how to optimize within different locations to achieve maximum success.
Jake Pinocchio will be part of a paid search panel on Day 2 sharing his innovative ideas about how to test and evaluate your paid search marketing efforts, taking every piece of the funnel into consideration.
We’re definitely pumped to support Kevin and Jake on the SMX East stage, but we’re also really excited to check out these topics on the agenda:
- Keynote Conversation: What’s New And Cool At Google: Anytime the words “keynote” and “Google” are in the same sentence, that generally gets our attention without any further reading. Last year’s keynote announced the unveiling of the customer-match beta, and with the promise of a new free product announcement from Google this year, the Red Ventures team is sure to be in attendance.
- Q&A With AdWords Product Managers: This was one of the favorites of our group last year, as a lot of us had the opportunity to ask hard-hitting questions directly to Google Product Managers. There’s no doubt this year will be just as insightful.
- Day 2: 3:30 PM – 4:45 PM
- RLSA Will Save the Day!: RLSA is always top of mind for us, no matter the partner or objective.
- Day 3: 1:00 PM – 1:25 PM
- Speakers: @larrykim
- Getting AMPed: What You Need To Know About Accelerated Mobile Pages & Google: As heavy Google Analytics users, we know that every second matters. As traffic picks up steam to AMP Pages, we want to make sure we hear all of the great ideas shared here.
John Kirkpatrick is a paid search associate at Red Ventures – where he leads marketing efforts for two Fortune 500 telecommunications companies. Outside of paid search marketing, John interests include start-ups, investing, and Demon Deacon sports. Follow him on Twitter! @kirkjohnpatrick