A Day in the Life: RV Creative

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Drew Burdick is a graduate of UNC Charlotte and former Charlotte-area entrepreneur now working at Red Ventures as a Senior Web Designer. In his own words, Drew describes working at RV on the creative team:

I’ve been at Red Ventures for almost 7 months now. Prior to working here I was a freelance designer for 6 years offering creative services for a wide range of small businesses in the area. I also founded a local clothing brand. I’d known about RV and was friends with some designers here for a long time but just never made the leap to apply for the full-time gig… until my wife and I found out we were expecting.

As a Senior Web Designer, I work directly with our Customer Experience (CE) Analysts, Copywriters, and Front-End Developers to create and optimize the web experiences we use to drive customers to our internal sales center.

The goal of a designer at Red Ventures is to create unique, direct response landing pages for our paid search ads, SEO initiatives and other marketing materials that drive response rate (phone calls). If we’re doing our job right, our work improves both the response rate and the quality of leads on our partners’ sites — which is just to say we acquire more customers who are more likely to buy. It’s a much different atmosphere than an agency, because we’re constantly testing new ideas, getting real-time analysis and feedback on the effectiveness of our designs, and then using that to optimize our next tests. It’s an awesome feeling to not only finish a design you’re proud of, but then to see the real, immediate impacts your work has on the overall business.

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Typically I arrive around 9AM after a quick bite with some of the other creatives and a cup of coffee from one of the thousands of Keurigs set up around campus. After plugging in my Macbook Pro to the two 27” Thunderbolt Cinema Displays at my workstation, I’ll check my calendar for the day, browse the latest design articles on Medium.com, review pending emails and get started on the tasks in my weekly Sprint.

Tasks in a Sprint range from wire-framing a full site redesign, creating a new landing page based on feedback from our analysts, checking over current experiences for possible browser compatibility issues or typos, updating designs to reflect a new promotion from our partner, and brainstorming unique new ways to elevate the RV Creative team overall.

Barring the occasional meeting, I’ll usually head down to the gym to run on a treadmill or shoot hoops around 11:30, then grab some lunch at the cafe in RV3. After lunch the team and I connect on tasks we’re currently working on, chat about an upcoming movie or the latest episode of The Walking Dead, and get back to work.

Sometimes I’ll have a meeting in the afternoon to map out the creative for upcoming partner initiatives and discuss strategy for our sites. Usually by 3pm I’ve grabbed another cup of coffee (or two) from the RV3 cafe, and I’ll also get some work done on new designs for our weekly UI Design challenges. I’ll wrap up some final items in my queue, then pack up and head home around 5:30PM.

What do you enjoy most about your job?

The culture, hands down. It’s pretty amazing to be surrounded by people who are immensely talented and constantly challenge each other to be better. Coming from the world of small business, I was initially a little hesitant to join such a large company. However, I’ve been really pleasantly surprised at how much this still feels like being part of a small company, and how much responsibility and opportunities I have to grow on my team. Being able (and expected!) to take ownership of a project, come up with my own ideas, and actually implement those quickly without waiting for approval or dealing with any red tape is a breath of fresh air. 

It feels great to be a part of a company that trusts its talent and challenges us to innovate the way Red Ventures does. All of that coupled with an amazing campus and all of the crazy perks (we have a full-sized basketball court in the office — what?!) makes RV a great place to work.

What’s one thing that might surprise people about your job?

Before joining Red Ventures, I thought it would have this big corporate feel where I would fall through the cracks and simply be a face in the crowd. But I’ve been extremely surprised at how much of a team RV is, especially after going on the annual company trip to Cancun this past January. It amazes me that even though we’re made up of more than 3,000 people now, our CEO and senior leaders are still super approachable and genuinely invested in RV employee growth. The culture here really just blows me away.

IMG_9357Typical.

What advice would you give someone thinking about joining Red Ventures?

My advice is simple: Do it. I literally spent two years pondering whether or not I should apply or keep doing what I was doing. I finally applied after finding out I had a baby on the way, but I can’t help but think about what things would have looked like if I’d made that decision sooner.

Anything else you’d like to share?

Shout out to all of my fellow designers on the RV Creative team! Be sure to check us out on Dribbble to see some of the things we’re working on, and feel free to hit me up on Twitter @drewhburdick if you have any specific questions about being a Creative at Red Ventures.

Read more: Jill explains her role in Paid Search, Sagar walks us through Sales Ops, and Nick breaks down a Day in the Life of an SEO Analyst.

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